Urban bowling
Marketing technopologist and overall digital enthousiast. Working as an interactive strategist by day, creating the next big thing by night.
The official Wieden+Kennedy Old Spice case movie:
"Since the campaign launched, Old Spice Bodywash sales are up 27%; in the last three months up 55%; and in the last month up 107%."
"The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier."
Hadn't seen this Taylor Guitars' reply to United Breaks Guitars before:
"To capitalize on the Opportunity Economy, you first have to understand that you cannot plan for it, or proactively harness it. Instead, you must first establish a protocol by which your company is CONSTANTLY listening for opportunities. And then you must empower your team members to capitalize on those opportunities immediately by using their best judgement."
Okay, this is really cool. Take the already brilliant The Man Your Man Could Smell Like ad for Old Spice (see below), mix it with a little bit of John Denver and this is what you'll get:
Original:
Awesome!
