Quality is secondary
Many European innovators still have a strong tendency to prioritize product quality over product marketing. This is quite different from our US counterparts. Probably this is because in Europe, innovation is still strongly tied to the academic world, where certainty and predictability are the desired “constants”. In the US, it’s foremost that entrepreneurs run an “innovation business” rather than simply have an innovative idea. In Europe, I often see new businesses grappling with the notion that – in the end – quality will prevail and in order to achieve success, they need to launch products at a highest quality level, e.g. the richest feature set.
