after cutting the premium service cost by 50% and building a phenomenal free experience, the new pricing strategy generated 3 times more sales
forget about banner ads on major websites, cross-application advertising is a better solution as relevant users are targeted via the devices they'll use to download the new apps
in the world of iPhone applications, (download) size matters
the formula for App rankings only accounts for your last 4 days of sales: 8 times the sales of the current day + 5 times the sales on the 2 preceding days + 2 times the sales on initial date
a promotional campaign of 4 consecutive days therefore is more likely to pay off with a top ranking rather than a staggered date campaign
sales tend to increase by about 20% on Saturday and Sunday