Smartphone users want mobile coupons
According to a new study from Web analytics firm Compete, 74% of smartphone owners now primarily use their devices for personal reasons, and they often spent the most amount of time with the device at home.
Marketing technopologist and overall digital enthousiast. Working as an interactive strategist by day, creating the next big thing by night.
According to a new study from Web analytics firm Compete, 74% of smartphone owners now primarily use their devices for personal reasons, and they often spent the most amount of time with the device at home.
Interesting graph really. I saw Opera’s Jon S. von Tetzchner speak at Plugg yesterday, where he pointed out Opera Mini (and its advanced compression technology) was doing particularly well in such countries as Russia and India, where data connections tend to be slow and expensive.
Case study of the RATP iPhone app. Interesting take-aways:
Another nice example illustrating the fact that social networking really is one of the key drivers for the mobile internet:
"Vodafone UK trial: the carrier offered Facebook mobile free of charge for a week, which not only caused an expected usage spike, but also resulted in an increase of 20% of people who kept using and paying for heavier data plans after the trial."
I'm reading/watching a lot of things on mobile the last few days as I'm preparing a presentation on the mobile web. The most interesting thing about mobile to me really is the fact that it's only just getting started: both hardware and software have reached the point where they're appealing to early adopters, ready to create and consume the most incredible services. This MOCOM2020 video offers an idea of what's to expect.
