Ballmer
It matters who’s at the top. It sets the company tone. Microsoft is undoubtedly full of very smart people, but as long as they are being run by Steve Ballmer, they’re going to be shackled by his ineptitude.
Marketing technopologist and overall digital enthousiast. Working as an interactive strategist by day, creating the next big thing by night.
Predicting the Paladin Internet Explorer 8 campaign failure, a year in advance. Smart post!
So curiosity is a powerful emotion you should learn how to play when doing digital campaigns. It’s what makes people want to check out your campaign, but it’s also what might make them dislike your campaign. In between them is a thin line and it’s with experience you learn where exactly it lies.
