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Careful with curiosity

Predicting the Paladin Internet Explorer 8 campaign failure, a year in advance. Smart post!

So curiosity is a powerful emotion you should learn how to play when doing digital campaigns. It’s what makes people want to check out your campaign, but it’s also what might make them dislike your campaign. In between them is a thin line and it’s with experience you learn where exactly it lies.

Filed under  //  Campaign   Internet Explorer   Microsoft  
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