Old Spice case movie
The official Wieden+Kennedy Old Spice case movie:
"Since the campaign launched, Old Spice Bodywash sales are up 27%; in the last three months up 55%; and in the last month up 107%."
Marketing technopologist and overall digital enthousiast. Working as an interactive strategist by day, creating the next big thing by night.
The official Wieden+Kennedy Old Spice case movie:
"Since the campaign launched, Old Spice Bodywash sales are up 27%; in the last three months up 55%; and in the last month up 107%."
Okay, this is really cool. Take the already brilliant The Man Your Man Could Smell Like ad for Old Spice (see below), mix it with a little bit of John Denver and this is what you'll get:
Original:
Awesome!
Somehow this message is getting boring really.
Agency: BBDO, NY
The same logic can be applied to dating advice for a single billionaire: Hopping on a plane to Vegas, buying up a kilo of cocaine and paying for 50 hookers on a week long bender may produce a loving and caring wife but it’s pretty unlikely.
