Difficult UI's make users feel professional
“Simplifying the interface of the terminal would not be accepted by most users because, as ethnographic studies show, they take pride on manipulating Bloomberg's current "complex" interface. The pain inflicted by blatant UI flaws such as black background color and yellow and orange text is strangely transformed into the rewarding experience of feeling and looking like a hard-core professional.”
The more painful the UI is, the more satisfied these users are.
1 comment
Feb 19, 2011
Edwin Waelbers said...
It's not that weird. This situation happens more.But there's a difference in what people want and in what people need.
